ADVERTISING CAMPAIGN
This campaign for St. Luke’s Hospital ER was designed specifically for the Cedar Rapids ice arena, playing off the image of a hockey “accident.”I worked with the photographer to capture imagery of the seating in the arena, sizing it to the dasher board to create the illusion of a continuation of the actual seating. I then digitally superimposed the hockey puck and the broken glass to create a photo-realistic effect.
Role:
Art direction & design
Art direction of photography
Photoshop illustration